Carolyn, born in Los Angeles, CA, saw in Yobo the chance to create a modern American-made soju. Its first bottle was produced in the New York Finger Lakes in 2015, and since then the journey has been anything but simple.
More than a word we call each other, Yobo is a symbol for unity. In one home the word yobo unifies two people together in creating a home, raising good children, and becoming entrepreneurs. In other homes, the word can unify something completely different altogether. Regardless of path, perspective, or origin, we journey through life hand-in-hand with those who give us their trust and strength.
Korean + American.
The first bottle of Yobo was created in the New York Finger Lakes along Seneca Lake. While its origin is Korean, its identity is a fusion of Korean and American cultures, a balance between heritage and home, of homage and exploration, and of tradition and invention. As a brand, we celebrate that which makes each of us unique and diverse.