July 14, 2021

Yobo Soju Tasting Series – Starting July 22nd

Yobo Soju Lemons
Yobo Soju Lemons

Live tastings are official back! The Yobo team will be hosting tastings in Texas and Maryland starting on July 22nd.

We’ll be adding more tastings and events frequently over the next few months. Please check back soon if you don’t see an event near you just yet.

We can’t wait to see you on the road and share some Yobo together!

Maryland

CityDateTimeLocation
Laurel7/29/214 PM – 7 PM3321 Corridor Marketplace

New Jersey

CityDateTimeLocation
Cherry Hill08/10/214 PM – 7 PM2100 NJ-38

Texas

CityDateTimeAddress
Houston7/22/214 PM – 7 PM7640 Cypress Creek Pkwy
Forth Worth8/05/214 PM – 7 PM5200 S Hulen St
Lewisville9/16/214 PM – 7 PM2325 S Stemmons Fw
Denton9/16/214 PM – 7 PM1800 S Loop 288
Sunset Valley11/11/214 PM – 7 PM5601 Brodie Ln
Austin11/11/214 PM – 7 PM1201 Barbara Jordan Blvd
Austin11/18/214 PM – 7 PM10001 Research Blvd
Houston12/03/214 PM – 7 PM18740 Gulf Fwy
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yobosoju
Yobo drinks’ summer tasting series is back! This summer’s tasting tour kicked off with a special pre-summer stop in Claymont, Delaware on May 6th. And the tour kicks off in earnest on June 17th in Las Vegas, Nevada. We’ll be pouring Yobo Soju Luxe and Hunni Sparkling Soju at every stop. And for the first time ever, we’ll also be sharing Hunni K. Town soju at select tastings. We’ll be adding more tastings, events, and details frequently over the next few months.
We are truly excited for the premier of @joyridemovie tonight at CAAMFest 2023! And we're truly proud to partner with @caamedia for tonight's opening gala! We hope to see you there. Cheers to a great night!
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As we celebrate #aapiheritagemonth, we wanted to take just a moment to look back and take stock. Our journey started with a simple thought from our founder, @carokimm -- When you can’t find what you’re looking for, you need to create it. Since then... We've gone from 1 bottle made in the NY Finger Lakes in 2015 to a full line of premium Asian American spirits distributed in 33 states and Korea. 500 cases sold in 2020 became nearly 20,000 cases sold in 2022. Yobo Soju Luxe was rated the #1 soju globally by @tastingtable. We partnered with the one and only @kristenlkish to launch the world's first line of Asian American aperitifs. And, we're so very close to introducing the world to KTOWN soju. Our journey is far from over. We are proud of where we've been. We're excited for where we're going. And, it has been a privilege to share our journey.
A bit of insight into the inspiration for Yobo from our founder, @carokimm "I was inspired by all the Korean and Korean-inspired chefs and restaurants that were making waves in the U.S., particularly in New York. They used traditional flavors while maintaining their unique vision and execution. We wanted to add to the conversation of Korean-American culture by creating a modern, high-quality soju to match what these chefs were doing in the kitchen."