I’m so excited and proud to share Yobo Soju with you. We’ve poured five years of love and dedication into this brand to date. But what an amazing five years it’s been so far.
I’m Korean American, a working mom, and life is busy. But as someone who enjoys a nightcap and a cocktail, I wanted to create a premium spirit that was easy to drink and paid homage to my roots. Yobo Soju was born from this desire.
Soju is a traditional Korean spirit with a legacy dating back to the 13th century. When you open a bottle of Yobo, you’ll get soft hints of fruit and floral sweetness. Its lighter alcohol content and clean taste bring an understated elegance to an everyday drink.
You wouldn’t expect a handcrafted soju to be made in New York from local Finger Lakes grapes. But you probably wouldn’t expect a lawyer-mom to be behind it all either. Thank you for supporting us and for this opportunity to share our Korean heritage and our Yobo Soju with you.
People always ask me how to drink Yobo soju. Personally, I prefer it with crushed ice and a straw. But I find the liquid mixes beautifully, whether that’s to create a lower ABV cocktail with a little Asian flare or inventing something new altogether. But there’s no wrong way. As long as Yobo brings people together, friends sharing a bottle with glasses raised, that’s all that matters to me. Enjoy!
If you’ve never mixed soju before, try starting here. Fill any glass with ice and add Yobo, seltzer, and a squeeze of lemon or lime. You can’t go wrong with this one.
I find the lower ABV and taste of Yobo creates a really interesting take on your classic rum and Coke. And what could be more Korean American than a soju and cola?
I love brunch. And I love how Yobo compliments spicy food, and I don’t mean just Korean. A good taco, Korean-fused or not, and a glass of Yobo mixed with juice is the perfect pairing.
If you’re curious about soju trends in Korea, then you need to try a yogurt soju cocktail. One part Yakult Yogurt (sorry, this one might require an Asian grocery run), one part lemon/lime soda or seltzer, and one part Yobo.
Mix a good Spanish red wine, Yobo, lemon/lime soda, and diced fruit in a pitcher. We used Korean pear, raspberries, and blueberries in ours. And share with friends.
Muddle 5-6 blackberries with 1-2 ounces of simple syrup, 4 mint leaves, and 1 ounce of lime juice. Strain the pulp and stir the juice over crushed ice with seltzer and 1-2 ounces of Yobo. Enjoy!