Darling.

Our namesake is a Korean word that translates to 'honey' or 'darling'. Founded by Carolyn Kim, a mother of twins, and her husband, James, Yobo Soju Luxe is a lasting love letter encased in glass and liquid.

More

Soju.

A low ABV distilled clear spirit, soju in more ways than one is the spirit of Korea. Present at almost every dining table, social gathering, and throughout nightlife, soju is the liquid that brings people closer together.

More

Yobo Soju Luxe

Free Shipping

For a limited time, we are offering free shipping when you purchase 2 or more bottles of Luxe online. To redeem the promotion, visit our online store, add 2 or more bottles of Yobo Soju Luxe to your order, and use the MEETLUXE promo code during checkout.

Order Now

Soju Luxe 750ml

Yobo Soju Luxe is artfully distilled in Southern California nestled beside white sand coasts and kissed by aqua salt spray breezes.

Buy Now

Soju Luxe 375ml

But more than its place of origin, what makes Yobo Soju Luxe the most unusual and most intriguing soju is its formula.

Intrigue.

A one-of-a-kind spirit blended from rice and grapes grown in Northern California and organic wheat, Yobo Soju Luxe, in composition and in taste, stands apart from all others.

More

Our Story
Carolyn
Our aim is to represent the ever-evolving modern Korean American identity. We aim to break new ground in soju by creating a range of highly innovative products that prioritize quality and taste above all.

Available Now
"Kristen Kish Cooking"
Kristen
Not only am I excited to create a delicious beverage, more importantly, it means a tremendous amount to partner with a Korean Woman, (& team), showcasing an Asian American spirit.

Hunni Soju
John
In everything it means to be a soju, where it’s from, where it’s made, and the occasions that call for it, we’ll push the boundaries to their furthest limits.

Want product news and promotions?

Sign up for our newsletter to stay up to date with product updates and promotions.

We care about the protection of your data.
Read our Privacy Policy.

Forbes
Travel + Leisure
Eating Well
Reader's Digest
ABC News - Good Morning America
American Distillers
Good Housekeeping
Uncrate
yobosoju
#Cheers to a beautiful weekend. And may we suggest a little Hunni Sparkling Soju to start your Friday night.
We hope choosing your favorite flavor is the hardest decision of your day. And Hunni Sparkling Soju uses real fruit juice, fruit purees, and natural flavors. So, every choice is a good one.
Don't let these last beautiful days of summer weather slip by, without a proper toast. Especially on a Monday.
"You could travel the world, but nothing comes close to the golden coast." We're proud to call California home.
Time is almost up for free shipping when you order 2 or more bottles of Yobo Luxe with code MEETLUXE. #LinkInBio #Cheers