On Being American

From all of us at YOBO
Posted Dec 24, 2020

We didn’t ask for this. Nor did we do anything to deserve it. Or earn it. We are American not by our own choice, but by our parents’ choice. A choice they made generations ago, thousands of miles away from here.

Over oceans, past continents, they saw in America a place of promise and possibility. And they chose it, without ever having set foot on its soil, as their new home. Not only for themselves. But for their children. And their children’s children. And every generation thereafter. They gathered up their families and their possessions, set sail, and arrived ready to start their lives all over again. They took what jobs they could find. They worked hard. And many went on to start small businesses of their own.

Our own children might struggle to grasp the magnitude of that choice. Sure, they might owe their identity as New Jerseyans or Californians to us. But it is our mothers and fathers to whom we owe our identity as Americans.

As second-generation immigrants, we know fully well that the successes we enjoy today are made possible by the sacrifices our parents made long ago, which makes it especially hard for us to see so many minority-owned small business owners struggling to make it through this pandemic.

We pledge 100% of our company’s profits to COVID-19 restaurant and food services relief until March 1st of 2021.

As a result, we’re pledging 100% of our company’s profits to COVID-19 restaurant and food services relief from now through March 1st of 2021. Donations will be made to organizations serving minority small business owners, struggling restaurants, and the workers who support them.

We know that dedicating the profits from a small soju company might not be enough to make a big difference. But we're going to try.

Change, Love, and Hope.
From all of us at YOBO

  • Forbes
  • Vice
  • Eater
  • NBC News
  • New York International Spirits Competition

From January 1st, 2021 to March 1st, 2021, our company will donate 100% of its profits to COVID-19 small business, restaurant and food-services relief. Find some of our COVID-19’s heroes here:

If you have an organization that you think we should work with, send us a note at info@yobosoju.com