To New Chapters.

With great anticipation, I present to you my range of aperitifs inspired by my passion for food, the many journeys of my life, and my Korean American heritage. A family of four aperitifs, each with its own story to tell. Individual flavors reminiscent of specific memories and moments come together to tell a story uniquely my own. It’s an honor to share my stories with you.

Cheers,

Kristen Kish

Aperitifs Artfully Reimagined.

Yobo_Kish is a new range of modern aperitifs inspired by an evolving Korean American identity. Created by Kristen Kish, TopChef winner, author, celebrity television host, and restaurateur, Yobo_Kish brings together Kristen’s passion for unique flavors, unexpected ingredients, and the intricate balance needed to accompany any exquisite meal.

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Yobo Soju Luxe.

Yobo Soju Luxe is artfully distilled in Southern California nestled beside white sand coasts and kissed by aqua salt spray breezes. A one-of-a-kind spirit blended from rice and grapes grown in Northern California and organic wheat.

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Yobo wins first place.

We’re thrilled and humbled to announce TastingTable selected Yobo Soju Luxe as the number one soju brand in the world.

"Yobo soju might be the only essential American soju for an adult bar cart we've tasted; disarmingly cool, effortlessly chic, and undeniably sippable, Yobo Soju represents the valedictorian of soju's newest class."

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Sparkling Soju.

In Hunni Sparkling Soju, we blend Korean and American cultures to reimagine flavored soju for the next generation. Made from real fruit juice, fruit purees, and nothing artificial, Hunni Sparkling Soju elevates the soju experience with intriguing flavors and the highest quality ingredients.

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KTown.

K-Town never sleeps. It’s a gathering place for lovers of food, friends, and festivity. And like its namesake, K-Town Flavored Soju is as bold and bright as every late night (and early morning). Made with premium all natural ingredients, K-Town Flavored Soju is certain to elevate any adventure.

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Korean American Spirit.

Our mission is to share our Korean American spirit with the world. We are second generation children of immigrant parents bringing our rich evolving culture that’s as much Korean as it is American to new friends and new neighbors. We hope you’ll share a drink with us.

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yobosoju
Yobo drinks’ summer tasting series is back! This summer’s tasting tour kicked off with a special pre-summer stop in Claymont, Delaware on May 6th. And the tour kicks off in earnest on June 17th in Las Vegas, Nevada. We’ll be pouring Yobo Soju Luxe and Hunni Sparkling Soju at every stop. And for the first time ever, we’ll also be sharing Hunni K. Town soju at select tastings. We’ll be adding more tastings, events, and details frequently over the next few months.
We are truly excited for the premier of @joyridemovie tonight at CAAMFest 2023! And we're truly proud to partner with @caamedia for tonight's opening gala! We hope to see you there. Cheers to a great night!
Today, we raise a virtual toast to @foodandwine in celebration of the 40th anniversary of the Food & Wine Classic in Aspen. We couldn't be more excited to be a part of this year's Food & Wine Classic in Aspen from June 16th - June 18th! Our CEO, @john1noe, and the one and only @kristenlkish will be there and pouring Yobo_Kish. Stay tuned for more updates!
As we celebrate #aapiheritagemonth, we wanted to take just a moment to look back and take stock. Our journey started with a simple thought from our founder, @carokimm -- When you can’t find what you’re looking for, you need to create it. Since then... We've gone from 1 bottle made in the NY Finger Lakes in 2015 to a full line of premium Asian American spirits distributed in 33 states and Korea. 500 cases sold in 2020 became nearly 20,000 cases sold in 2022. Yobo Soju Luxe was rated the #1 soju globally by @tastingtable. We partnered with the one and only @kristenlkish to launch the world's first line of Asian American aperitifs. And, we're so very close to introducing the world to KTOWN soju. Our journey is far from over. We are proud of where we've been. We're excited for where we're going. And, it has been a privilege to share our journey.
A bit of insight into the inspiration for Yobo from our founder, @carokimm "I was inspired by all the Korean and Korean-inspired chefs and restaurants that were making waves in the U.S., particularly in New York. They used traditional flavors while maintaining their unique vision and execution. We wanted to add to the conversation of Korean-American culture by creating a modern, high-quality soju to match what these chefs were doing in the kitchen."