Darling.

Our namesake is a Korean word that translates to 'honey' or 'darling'. Founded by Carolyn Kim, a mother of twins, and her husband, James, Yobo Soju Luxe is a lasting love letter encased in glass and liquid.

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Soju.

A low ABV distilled clear spirit, soju in more ways than one is the spirit of Korea. Present at almost every dining table, social gathering, and throughout nightlife, soju is the liquid that brings people closer together.

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Soju Luxe 750ml

Coming Soon

Yobo Soju Luxe is artfully distilled in Southern California nestled beside white sand coasts and kissed by aqua salt spray breezes.

Soju Luxe 375ml

Coming Soon

But more than its place of origin, what makes Yobo Soju Luxe the most unusual and most intriguing soju is its formula.

Intrigue.

A one-of-a-kind spirit blended from rice and grapes grown in Northern California and organic wheat, Yobo Soju Luxe, in composition and in taste, stands apart from all others.

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Our Story
Carolyn
Our aim is to represent the ever-evolving modern Korean American identity. We aim to break new ground in soju by creating a range of highly innovative products that prioritize quality and taste above all.

Available Now
"Kristen Kish Cooking"
Kristen
Not only am I excited to create a delicious beverage, more importantly, it means a tremendous amount to partner with a Korean Woman, (& team), showcasing an Asian American spirit.

Hunni Soju
John
In everything it means to be a soju, where it’s from, where it’s made, and the occasions that call for it, we’ll push the boundaries to their furthest limits.
Forbes
Travel + Leisure
Eating Well
Reader's Digest
ABC News - Good Morning America
American Distillers
Good Housekeeping
Uncrate
yobosoju
This looks like perfect way to wind down a Monday. Ice cold Yobo Soju Luxe and someone to share. #Cheers
Allow us to suggest a new summer cocktail to try this weekend --- The Southside Cooler. 2 oz Yobo Soju ¾ oz Umeshu ¾ oz Lime Juice ½ oz Simple Syrup 4 - 6 Mint Leaves 3 oz Soda Water Garnish: Fresh Mint Add the soju, syrup, lime, umeshu, and mint leaves to an ice-filled cocktail shaker. Shake for 10 seconds, and strain into an ice-filled collins glass. Top gently with soda water, and stir softly. Garnish with a fresh mint bouquet.
"Elegance is not about being noticed, it’s about being remembered."
"Every great design begins with an even greater story." And we're proud to share the Yobo Soju Luxe story with you and yours.
A refreshing summer cocktail provides a new take on some traditional flavors. My Melona 3 oz Yobo Soju 3 oz “Fruity” Kombucha 1½ oz Honeydew Puree 1 oz Yakult ½ oz Lemon Juice Honeydew Ice Cubes Garnish: Lemon Wheel Add the soju, Yakult yogurt, honeydew puree and lemon juice with an ice-filled shaker to make the cocktail. Shake for 12 seconds to chill. Next, add the melon ice cubes to your glass and strain the cocktail into it. Top with the kombucha, and garnish with the lemon wheel.