Darling.

Our namesake is a Korean word that translates to 'honey' or 'darling'. Founded by Carolyn Kim, a mother of twins, and her husband, James, Yobo Soju Luxe is a lasting love letter encased in glass and liquid.

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Soju.

A low ABV distilled clear spirit, soju in more ways than one is the spirit of Korea. Present at almost every dining table, social gathering, and throughout nightlife, soju is the liquid that brings people closer together.

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Soju Luxe 750ml

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Yobo Soju Luxe is artfully distilled in Southern California nestled beside white sand coasts and kissed by aqua salt spray breezes.

Soju Luxe 375ml

Coming Soon

But more than its place of origin, what makes Yobo Soju Luxe the most unusual and most intriguing soju is its formula.

Intrigue.

A one-of-a-kind spirit blended from rice and grapes grown in Northern California and organic wheat, Yobo Soju Luxe, in composition and in taste, stands apart from all others.

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Our Story
Carolyn
Our aim is to represent the ever-evolving modern Korean American identity. We aim to break new ground in soju by creating a range of highly innovative products that prioritize quality and taste above all.

Available Now
"Kristen Kish Cooking"
Kristen
Not only am I excited to create a delicious beverage, more importantly, it means a tremendous amount to partner with a Korean Woman, (& team), showcasing an Asian American spirit.

Hunni Soju
John
In everything it means to be a soju, where it’s from, where it’s made, and the occasions that call for it, we’ll push the boundaries to their furthest limits.
Forbes
Travel + Leisure
Eating Well
Reader's Digest
ABC News - Good Morning America
American Distillers
Good Housekeeping
Uncrate
yobosoju
It's time to toast spring. And may we suggest the Yobo-Groni for our friend, @thebittergringo. Recipe: 1½ oz Yobo Soju ¾ oz Dolin Blanc Vermouth ¾ oz Campari Garnish: Orange Peel Glass: Double Old Fashioned or Coupe/Martini Add the soju, vermouth, and Campari to an ice-filled mixing glass. Stir until chilled, and pour over a large ice cube in an old-fashioned double glass. Or serve in a chilled stemmed cocktail glass without ice. Express the orange peel across the cocktail and drop it in the glass.
Sometimes a cocktail is the perfect accessory. #SojuLuxe is a pretty good place to start.
"The most beautiful thing we can experience is the mysterious." #SojuLuxe is almost here.
It's happy hour. It's Thursday. It's Cinco de Mayo. May we proudly present the Yobo-Rita. Recipe: 1½ oz Yobo Soju 1 oz Lime Juice ¾ oz Orange Liqueur ¼ oz Agave or Sugar Syrup 1 Tbl Sichuan Peppercorns Salt rimmed glass
A special soju begins with special ingredients. Yobo Soju Luxe begins with grapes from North California, one of the world's most special wine regions. We can't wait to share it with you.