Darling.

Our namesake is a Korean word that translates to 'honey' or 'darling'. Founded by Carolyn Kim, a mother of twins, and her husband, James, Yobo Soju Luxe is a lasting love letter encased in glass and liquid.

Soju.

A low ABV distilled clear spirit, soju in more ways than one is the spirit of Korea. Present at almost every dining table, social gathering, and throughout nightlife, soju is the liquid that brings people closer together.

Yobo Soju Luxe

Free Shipping

For a limited time, we are offering free shipping when you purchase 2 or more bottles of Luxe online. To redeem the promotion, visit our online store, add 2 or more bottles of Yobo Soju Luxe to your order, and use the MEETLUXE promo code during checkout.

Soju Luxe 750ml

Yobo Soju Luxe is artfully distilled in Southern California nestled beside white sand coasts and kissed by aqua salt spray breezes.

Soju Luxe 375ml

But more than its place of origin, what makes Yobo Soju Luxe the most unusual and most intriguing soju is its formula.

Intrigue.

A one-of-a-kind spirit blended from rice and grapes grown in Northern California and organic wheat, Yobo Soju Luxe, in composition and in taste, stands apart from all others.

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Carolyn
Our aim is to represent the ever-evolving modern Korean American identity. We aim to break new ground in soju by creating a range of highly innovative products that prioritize quality and taste above all.
Kristen
Not only am I excited to create a delicious beverage, more importantly, it means a tremendous amount to partner with a Korean Woman, (& team), showcasing an Asian American spirit.
John
In everything it means to be a soju, where it’s from, where it’s made, and the occasions that call for it, we’ll push the boundaries to their furthest limits.

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